Blizzard Leading Platform Design Teams is Blizzard’s online gaming service, combining multiplayer connectivity, purchases, account management, social features, and more into a single package.

Previously, I led several teams within “ & Online Products,” including a group tasked with making tools and tech decisions for Blizzard’s web properties. Most of this work is still behind an NDA.

Some early adopters of our tech are shown below, including Diablo Immortal (also below), Warcraft III Reforged, and World of Warcraft Classic. logo on a StarCraft-themed background

Diablo Game Sites & New Tech

The Diablo series features multiple “hack-and-slash” dungeon-crawler games. Blizzard’s latest addition, Diablo Immortal, is its first primarily mobile title.

In 2018, my team created three announcement websites as “test pilots” for our next-gen web tech platform, two of which were Diablo games.

Using an internally-built design tool and a React-based system, we were able to ship these Blizzard-quality sites in half of the time… and with far fewer contributors.

Diablo Immortal key art showing Diablo as a skeleton
Diablo 3 Switch announcement website header sections

Diablo Immortal Announcement Site

The hardest part about announcing new games is that their releases come often months (or years) later.

The DI site was the first use a new “one-click” opt-in service to register for the upcoming public beta, leading to much improved conversion rates and engagement. Previously, players would have to visit a separate Account Management site, and then complete a multi-page web form in order to sign up.

Top of the Diablo Immortal website
Female Wizard casting a spell
Playable classes: Barbarian, Monk, Wizard, Crusader, Demon Hunter, and Necromancer
Bottom of the Diablo Immortal website
Timeline showing when Diablo Immortal takes place relative to other games

Heroes, StarCraft Game & Esports Sites

Further back in my time at the company, I worked on numerous announcement, marketing, and esports websites.

The nature of RTS and MOBA-style games is that they are updated constantly. And since joining, the company has gone from four to nine active titles. Our challenge was to continue to deliver “Blizzard quality” work while also scaling up to meet the increased demand.

Homepage art, showing Jim Raynor, Sarah Kerrigan, and Artanis
Heroes of the Storm website, circa 2017

StarCraft II Scalable Design System

StarCraft II is a legendary RTS (real-time strategy) game by Blizzard Entertainment.

Blizzard changed the title’s business model seven years after its original release, making it free-to-play and bringing in new players. I was tasked with redesigning the older, outdated (and non-responsive) site into something scalable and future-proof.

In addition to a modern, modular design, I also built the site’s component library. This reduced both the time and manpower needed to ship the initial site by at least half, while also making future work easier to complete.

Before and after comparison for
Several StarCraft-themed components, including buttons, color schemes, and navigation
Kerrigan leading a zerg swarm
An explanation of how to play a real-time strategy game
News landing page layout
Several StarCraft components, including cards and tiles

Heroes of the Storm The 2.0 Relaunch

Heroes of the Storm is a MOBA-style game by Blizzard Entertainment. Players become legendary heroes from Blizzard’s various titles, then battle each other online.

In April 2017, the company put out “Heroes 2.0,” a large update and redesign of the game and its systems. Our team laid the foundation for the game site’s redesign with a new homepage, visual design system, and promotional content.

CTA to download and play Heroes for free
Heroes of the Storm esports website
Timeline of Heroes of the Storm's history, featuring Chromie
Snippet of the Lunar Festival event header
Haunted Mines battledground